Monthly Archives
Running a business, especially right now, is more than a full-time job but can you really afford to miss out on blogging and the benefits it will bring to your brand? If you know you need to be writing but not sure where to start, I have put together this…
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Short and sweet, microblogging is the art of creating quick, snappy posts. Used to create informal social media captions that get readers thinking, it’s one of the best ways to start a conversation online. Social channels like Instagram and Twitter are both popular sites to connect with an audience for…
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What’s in it for you? Why should you hire a niche copywriter over a generalist? Read on for my guide to niche content writing and how it can help your business. A niche copywriter loves what they do First and foremost, a niche copywriter must have a passion for what…
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The land of copywriting is a funny old world with a glossary full of curious terms. If you’ve ever wondered what is meant by the phrase, evergreen content, have a read of my guide to learn more. What is evergreen content? Evergreen content is simply copy that remains relevant and…
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We are 5 months into a global pandemic and big lessons have begun to emerge. For most, the internet has become a much-needed lifeline and usage has increased by up to 50 per cent. With shoppers buying online more than ever before, this is no time for your brand to…
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